John Balmer,Stephen Greyser: Revealing the Corporation: Perspectives on Identity, Image, Reputation, Corporate Branding and Corporate Level Marketing

Revealing the Corporation: Perspectives on Identity, Image, Reputation, Corporate Branding and Corporate Level Marketing



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Author: John Balmer,Stephen Greyser
Number of Pages: 384 pages
Published Date: 01 Apr 2003
Publisher: Taylor & Francis Ltd
Publication Country: London, United Kingdom
Language: English
ISBN: 9780415284219
Download Link: Click Here
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